Deidre directs and manages business development activities to ensure they are in line with the company strategy. She develops relationships with clients and prospects, substantiates opportunities and creates plans for moving all stakeholders forward toward win-win solutions. In her former role as Marketing Director, 2009-2018, Deidre served the last three years coordinating marketing activities while commuting between Nashville and Sao Paulo, Brazil, where her husband served as an international executive. Deidre has retained her marketing responsibilities, and therefore continues to: disseminate pertinent information to the customer base via the Hoskins & Company newsletter; create content for ad campaigns, maintain and update the firm’s website and social media platforms, and manages the proposal response process to RFPs.
Deidre joined the Hoskins & Company team in 1996 as the Office Administrator, assisting in the back-office conversion from a DOS to Windows platform. She subsequently became an Assistant of Small Business Services, setting up, installing and training small business clients on the usage of their Windows based accounting software systems. Deidre became the Marketing Representative in 2004, after she relocated to Chicago with her family, often commuting between the two cities. Deidre began directing marketing activities in 2009 when she returned from living in Buenos Aires, Argentina where she coordinated marketing activities remotely for one year. Today, Deidre resides in Nashville and has no plans to commute from another country again.
Deidre co-founded her first business, Dee Dee Sitters Babysitting Referral Service, when she was an undergraduate at Vanderbilt University. Deidre studied Civil Engineering at Vanderbilt, completed accounting and business coursework in the Volunteer State Community College University parallel program in Business, and advanced her knowledge of the latest marketing concepts and techniques by completing the University of California Berkeley, Haas School of Business, Certificate Program in Marketing. Deidre has a Bachelor of Professional Studies in Business Leadership from Lipscomb University.
A proponent of small business development, Deidre has served on the Board of Directors of the Chattanooga Chamber of Commerce and the Nashville Black Chamber of Commerce, where she headed the Programs and Education Committee.
Deidre enjoys exploring cities by bike and schedules a 3-4 hour bike tour when she visits a new city. She has biked Budapest, Hungary; Denver, Colorado; San Francisco, California; Santiago, Chile; Fisherman's Wharf across the Golden Gate Bridge to Sausalito, CA; Tokyo, Japan; the South side of Buenos Aires, Argentina; Copacabana, Ipanema, and Leblon beaches in Rio de Janeiro, Brazil, and her hometown of Savannah, Georgia. Her latest bike tour was of Santo Andre, Sao Paulo, Brazil.
"I enjoy meeting and getting to know new people as much as I enjoy exploring a new city by bike. In both cases my understanding of people and cultures is expanded."